Rawe Sotol

Our friends at Rawe wanted to make a splash with their new product. They asked us to develop the visual direction of its campaign launch. Using minimal elements and a palette inspired by nature, we gave the traditional Mexican liquor a modern twist.

We helped Rawe by producing 3D animation loops for their social campaigns.

We also made a series of 3D illustrations to be used in marketing and promotional materials.

We chose to model every element in 3D scenes, giving us full control over the compositions, lighting, materials and animation.